
Mar 20, 2025
Case study
SupraITS is a leading multinational MSP leveraging zofiQ AI to augment their team and deliver unprecedented IT customer service
Introduction
The role of multinational IT engineers is demanding.
Technicians must solve complex technical issues, overcome remote communication challenges, and use English as a second language to provide a seamless customer experience.
For Supra ITS, a leading multi-national Managed IT Services Provider, augmenting their helpdesk engineers with the right tools was essential to meet these expectations.

To support their helpdesk engineers, Supra ITS implemented zofiQ's Co-pilot, an AI solution specifically designed to augment their capabilities, enhance customer communications, and drive efficiency in ticket handling.
zofiQ pulls relevant information from their PSA Tool, provides real-time suggestions, and improves response quality, enabling engineers to deliver exceptional service while minimizing research and response time.
Supra ITS has seen tangible improvements in its helpdesk operations with zofiQ’s support, streamlining ticket resolution, enhancing the clarity of technician responses, and refining customer interactions to drive a more consistent and effective service experience.
Communication Challenges Faced by Multinational IT Engineers
Multinational IT engineers face unique communication challenges. Working across different time zones often means that collaboration with customers, vendors, and internal team members is not always in real-time.
This can lead to delays in problem resolution, missed context, and increased pressure on engineers to communicate effectively during limited overlapping hours.
Additionally, language barriers add another layer of complexity. Many multinational engineering teams use English as a second language, making conveying information clearly and confidently difficult.
Misunderstandings may lead to slower ticket resolution, follow-up questions, and sometimes customer dissatisfaction.
Engineers are expected to articulate complex technical solutions not only to customers but also to vendors and colleagues worldwide, each of whom may have different levels of technical expertise and communication preferences.
The cultural differences between the multinational team and customers or other team members can further complicate effective communication. Certain phrases, idioms, or even the tone used in messages can be misinterpreted, impacting how customers perceive the quality of service. Engineers must be particularly mindful of these nuances, balancing professionalism with approachability while ensuring their intended meaning is accurately conveyed.
These challenges can lead to increased cognitive load and reduced efficiency as engineers spend more time crafting responses and ensuring they meet the expectations of different stakeholders.
zofiQ Co-pilot addresses these issues by providing language support, real-time communication enhancements, and suggestions that help engineers convey messages effectively and confidently. With zofiQ, Supras engineers can focus more on resolving technical issues rather than worrying about the intricacies of communication.

The Power of AI Built for Managed IT Service Providers
Augmenting IT technicians with AI specifically built for Managed IT Service Providers (MSPs) offers a significant advantage over standard off-the-shelf large language models (LLMs). Unlike generic LLMs, which are trained on broad and often unrelated data sets, zofiQ's Co-pilot is purpose-built to meet the needs of MSPs.
This specialized training means zofiQ understands the context of IT service delivery, the nuances of ticket handling, and the specific workflows critical to MSP operations.
zofiQ's Co-pilot leverages deep industry-specific knowledge, making it far superior in understanding and addressing the unique challenges MSP technicians face.
It can quickly pull relevant information from PSA tools, generate precise troubleshooting steps, and provide contextual responses that align with MSP best practices.
While powerful, generic LLMs need more focused expertise, often requiring more input from technicians to fine-tune responses or understand complex IT scenarios. They also do not integrate with the tool stacks used by MSPs.
The zofiQ Co-pilot is designed to seamlessly integrate into the MSP environment, providing real-time assistance that enhances customer interactions and internal communications.
It’s equipped to handle the specific terminology, processes, and pain points of managed IT services, resulting in more efficient ticket resolution and improved customer satisfaction.
By reducing the cognitive load on technicians and enabling them to focus on their core responsibilities, zofiQ empowers IT engineers to perform at their best.
With an AI platform built for MSPs, Supra ITS can ensure that their technicians are equipped with the right tools to deliver exceptional service, navigate communication challenges effectively, and meet the high expectations of their customers.
This targeted augmentation with zofiQ Co-pilot boosts productivity and elevates the overall quality of support that Supra ITS provides, setting them apart from competitors relying on more generic solutions.
